Other Communities, Other Visions

Local leaders in many parts of the country are finding creative new ways to spur economic activity in their cities and counties:

In California, the City of Santa Clarita began hosting stakeholder meetings for business leaders as the economy turned sour and more businesses began looking for help from government. The mayor's economic development summit helped leaders from the chamber of commerce and the industrial association meet each other. The City’s strategy also included a luncheon for commercial brokers that was held to target rising vacancies and to share resources for attracting new tenants. The meetings were perceived as valuable, offering more ways that the City and the business community could proactively come together to address the downturn, and efforts eventually resulted in the City bringing Advanced Bionics Biomedical Company and its 350 jobs to town.

The City of Lake Forest, Illinois provides local businesses with a checklist of all events in the city so that owners and managers can synchronize their business goals, promotions, marketing and sales with opportunities available in the community. The City's Economic Development Department calls this service "Lake Forest’s Marketing Machine."

In Tennessee, Unicoi County officials are planning a sustainable tourism initiative with its goal to create new businesses that would support tourism. The county will use a $50,000 GEMS of Appalachia Grant from the Appalachian Regional Commission and matching funds from the Joint Economic Development Board and the Conservation Fund to sponsor educational workshops early next year for business owners and entrepreneurs in Unicoi County, the Town of Erwin, and the Town of Unicoi. According to Mayor Greg Lynch, the program is targeted to people "who are close to retirement, maybe wanting to start a bed-and-breakfast, something to sustain them for the rest of their lives, or young people wanting to start up their own guide business, [for example] to be river guides..." The county also is considering culinary tourism focusing on Appalachian Mountain cuisine.