City of Columbia staff and colleagues from Monroe County participated last month in an economic development marketing workshop sponsored by the International Economic Development Council (IEDC). A major theme of that workshop was the importance of marketing communities via websites and social media; as a consequence, the City's website will be getting a facelift over the next few weeks.According to Bob Ady of Ady International Company, 62% of corporate leaders now use community websites as their primary source for evaluation of potential sites for new locations. This is a big change from even a few years ago--a change that corresponds with the rise of site selection consultants who have multiple clients and little time. Ady observes:
If a community doesn’t have a website, the website cannot easily be found or it doesn’t have the right type of information, the consultant moves on to other communities that have the information he or she needs.Columbia's website will be undergoing reorganization and redesign as part of the facelift. Expect to find information more easily--and find more of it--and expect more graphics, links and features.
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