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Wal-Mart is most likely responding to the growing backlash against "big box" retailing by aggressively moving to outflank its critics. Not that the controversy is hurting sales--Wal-Mart saw profits rise 17 percent in its fiscal second quarter, which ended July 31st. Net sales rose 10 percent to $101.6 billion, from $92 billion a year ago, and its same-store sales in the U.S. grew 4.5 percent (excluding fuel sales) year on year. These glowing numbers encouraged the company to raise its full-year earnings forecast, but at the same time, it cautioned that sales would be slower in the third quarter—somewhere between 1 and 2 percent—as the money from the tax rebates that helped drive sales in the second quarter gets used up.
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