Anticipating an upturn in the economy, the City of Columbia has begun laying the groundwork for marketing local opportunities for investment. While the City has provided information to potential investors and used trade shows and other marketing venues to promote Columbia and Monroe County for many years, this year the City will broaden its tactics.
One of these tactics is enhancing the City's website. Studies show that websites are the point of first contact for attracting most investors and suggest that marketing efforts should focus on this venue, at least initially, to attract new businesses and new development. The City of Columbia recently updated its website and is continuing to make improvements designed to facilitate inquiries from potential new investors.
Over the next few months, the City will be making changes to its website to make information about areas of Columbia easier to find and inquiries more fruitful. The City's website will deliver information about each planning district defined in the 20/20 Master Plan, adopted in 2005, and will offer general information about each district along with links to specific properties for sale or for lease. Using information from the 2005 plan for a base, City officials will begin fostering community discussions in each district, seeking input from property owners and others to help define the current and future character of that district. Ultimately, these efforts will culminate in a revision of the master plan document.
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